Brand Your Twitter Profile in a Way that Gets Results
There’s no better online tool for building your distinctive brand than Twitter. How you build your brand on Twitter will depend somewhat on your own particular business, but there are some principles that apply to everyone. The following tactics will get you off to a great start with Twitter, as you learn to optimize your profile.
Put Your Bio Together: You need to concentrate on creating a great bio because it is highly important to establishing a great brand. You’ve only got 160 characters to make a great first impression so don’t waste them. Tell people things like who you are, what your job is and why you’re on Twitter but remember to be honest. Make your readers curious, and get them curious enough to learn more about you. You want to avoid hype as much as possible, which is why you should avoid intros that proclaim you “The Software Tycoon” or the “Google Guru” or any other similar title because you should keep things as honest as possible and get people to want to know you not run away as soon as they see your bio.
This is an opportunity you don’t want to miss because by making a good impression on your visitors through your profile you will be able to get an increasing number of followers and set yourself up on Twitter. The idea is to use your bio to make people curious about your history so that they want to take action and follow you or visit your website.
Also, make sure you use the right color for your links, one that people don’t have a hard time reading. People like to know what they click on and where they will end up as a result before they actually do it and that’s a fact. These little things may not look like much, but they do matter in the long run when it comes to creating your brand.
You also want to make sure that the color you are using for links is a good one that people don’t have to struggle to read. The fact is that people feel more comfortable clicking on a link when they know what it is and where it leads before they actually click. In the long run these matters can have quite an impact on your brand even if they seem small problems at the moment.
Make Sure You Link to Another Page: If you want to get the most out of your Twitter profile, you must have a link to some site of your own that people can click on. Any blog, website or social media page (LinkedIn, Facebook, etc.) will suffice, as long as your profile links to an active page that you own. There are many options for setting up free blogs on Web 2.0 properties (e.g. Blogger, Squidoo, WordPress, Hub Pages, etc.), so you could also link your Twitter profile to one of these if you prefer.
While there may be a lot of ways you can take advantage of your Twitter page to create a brand for yourself, the tips in this article will certainly prove extremely helpful in the branding process. So what are you waiting for? Go ahead and start applying these tips right away!
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