Build A Relationship With Your Melaleuca Customers Using Facebook
There has never been a better tool for a business to build a mutually beneficial and voluntary relationship with customers then Facebook fan pages. Here a few tips anyone in Melaleuca that plans on using fan pages to connect with customers.
The first thing to remember when using Facebook fan pages is to project a likeable image. No one wants to connect with or do business with someone they don’t like. That means that every update, comment, picture, and video should be positive and uplifting, they should be the equivalent of a big simile. There should be no bad days on Facebook, if you want to convey something that is less then positive to someone then do it privately with messages, e-mail, or a phone call, but not in a public forum like your Wall.
It should be part of your strategy to post pictures and encourage fans to do the same thing. You can post pictures of things like products, employees, customers and your office or store, but I would take it a step further and post pictures you think customers will find interesting or fun. Pictures help the customer to get to know the business, the products and the people employed by the company and this helps establish trust. Trust helps create a likable image.
Answer all of your direct messages. This is not really related to your fan page per se but it is an important part of relating to people on Facebook. This is very difficult to do because there is not an email client like Outlook for Facebook to make responding efficient. Along these same lines you need to be commenting. You don’t have to respond to the generic comment like “Nice!” or “Love it!” but when they are more individualistic then jump in and comment back. People like to know they have your attention.
Always demonstrate your appreciation by responding every time a customer purchases your product, uses your service or does something for you. It can be a burden saying thank you all the time, but the person you are thanking appreciates it. People like to do business where the feel valued and connected.
Likability is important. To be sure you are doing everything in a likable manner sign on to your fan page from an account that is not your administrator account. This will allow you to see things from a customer prospective.
Bruce Holmes is a Marketing Professional. Use Facebook to Market Melaleuca. Get a Marketing Strategy for Melaleuca.