Gaming Sweepstakes And Contest Played Online And In Social Networks
Social media strategy is a relatively new sector of modern marketing theory. Everyone knows the power of the great platforms such as Facebook and Twitter. If anyone still doubted it, recent events in the Arab world where entire revolutions got a kick-start from networking media were definitive and convincing. Though it is hardly on the same epic scale, a new wrinkle of gaming sweepstakes and contest played online and in social networks may prove profitable. This is a new way to market.
Savvy marketers have figured out that social networks can help them gain access to millions of customers, instantly. It is an intoxicating contrast to the complexity and relative sluggishness of conventional marketing vehicles. But marketers are learning that the old approaches have to change to suit the medium.
Much of the social media community is wary of conventional marketing. Rather than falling for aggressive selling tactics or constant reminders to buy, these online participants value authoritative advice or peer recommendations. What works more effectively is for marketers to build a reputation for trustworthiness over time. Engaging potential customers in a conversation about values makes more sense in this environment.
One way to draw a crowd and get the conversation started on networking sites is to offer a participatory game or contest. Most people who use online networking regularly are online for long periods of time. If a marketer can engage them for as much of that time as possible, they increase the odds of getting their marketing message across. Get people playing blackjack with their friends, for example, and you have a powerful, shared platform ready for communicating information.
Engaging potential customers with creative and fun contests or sweepstakes has proven to be an effective marketing tool. If those contests have a fun hook or clever gimmick they just might go viral. They can be embedded with features that make them easy to share and also easy to track, so that data about who is playing can be evaluated.
Competitive contests can be devised for sharing between friends and prizes offered that have some kind of wow or cool factor for the winner. Those winners can be promoted through social media sites and cross promoted as well. It will all keep brand profile high.
Marketing gurus are charting new courses as the world is changed by the new ways people connect and share. Delivering brands and services to vast numbers of new customers at record speeds makes it well worth the time invested in building trust when it comes to gaming sweepstakes and contest played online and in social networks.
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