Higher Rankings through Squidoo – What You Need to Know
It is still possible to achieve a high search engine rank for your Squidoo lens if you choose the right keywords and take care of the optimization. If you’ve done even basic SEO in the past, you would know how simple it could be to get a page from Squidoo ranked, since it’s an authority site. What we have in mind is to walk you through several steps that are required if you want to accomplish this task with your lens.
This next point concerns something that we feel is very basic, but the new online marketer may drop the ball a little bit on this. This is along the lines of the exact match domain, and of course it entails using your keyword phrase in the Squidoo URL. Squidoo has been around for years, and so that means just about all of the truly valuable URLs are taken. By now most Squidoo URLs are going to be three or maybe even four words at the most, but you may get lucky. Keep in mind that you need to determine your strategy and how many lenses you wish to deal with.
Once you get your lens setup for SEO, then it is just a matter of making sure each new article is taken care of as well. Even if you have many lenses in place, taking care of them for ranking is a snap compared to a site. You will be smart to keep tabs on your traffic to your lens, and there is a section where you can do that. Just like your server raw stats log, your lens log will provide a nice list of the different search phrases people used.
How will that be of any value to you? You can either create a whole new lens on this particular keyword or you can choose to create another module on your present lens about that particular keyword.
Now we want to talk off-page SEO which is essentially backlinks. It will never hurt your lens to throw some backlinks at it, and the more you put into it the higher it will rank. Getting a handful of high PR backlinks from reputed sites can do wonders when it comes to getting your lens ranked. You will get more link juice when you get the best backlinks you can get.
For example, doing a link exchange is less effective than writing a guest post for a reputed blog – so always choosing a link building tactic that will take you a long way. Once you begin, then never let up because that is what will separate you from a lot of others. Naturally you have to be very sure your content is optimized, and all your on-page factors are in place. Keep in mind, if you’re not working on optimizing your lens for the search engines, you’re leaving a lot of money on the table.
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