Monetizing Your Web Site
Making money from ecommerce is not as simple as it used to be because of the huge amount of competition. Therefore, you have to use every trick in the book to produce multiple earning streams from your web site and you have to give (potential) customers a reason to go to your web site.
There are many kinds of web sites possible, but I find that specialized niche sites are the simplest to monetize. So, rather than writing on ‘gardening’, write on ‘orchids’ and better still would be ‘orchids from Thailand’ or even ‘orchids native to northern Thailand’.
Taking this example, you should know something about the subject or at least have an interest in the subject. If you do not have enough knowledge to compose at least five web pages, you need to do some research.
First, design and create your web site, then make your front or home page. This page can either be a ‘welcome to our web site on Thai orchids from northern Thailand’ type page or you can just jump straight in to the topic or you could compose a short welcoming paragraph and the rest of the page giving an introduction to the issue matter of the site.
Then create a few more web pages and see which way the site is trending, because this can have an effect on the sort of advertising you use. The next thing you need is a few suppliers. For this sort something like ‘suppliers of Thai orchids affiliate program’ into Google and see what pops up. (I just checked Thai orchids and there are Thai suppliers).
Sign up as an affiliate or ask them to make you an agent. The majority of of the suppliers of various things have their own banners and photos (known as ‘creatives’) for their affiliates to use. Choose adverts that fit in with the style of your site and insert them at appropriate points in the actual body text. Have the text wrap about the ad creatives so that they cannot be missed.
Keep these adverts as applicable as you can to the subject matter. Then go to Google Adsense, open an account if you do not have one and follow the directions to create adverts that fit in with the structure of your pages. There is loads of advice and theory on where to put what on Google’s Adsense site.
Scatter two or three of those around your site too. Then go to a more general gardening affiliate web site where they sell accessories and add a few adverts on flower pots, hanging baskets, gardening tools and that sort of thing. Also put a few ads about garden furniture.
If you are stuck for ideas on articles on Thai orchids compose a few filler articles on gardening tools and oak garden furniture as well. Then you could look for publications on (Thai) orchids. Go to Amazon, open an account, and select a few books on Thai orchids. Put their creatives on relevant pages and sell books. If you can find a magazine, become an affiliate and sell subscriptions.
And last but not least, have somewhere where visitors can join your newsletter. This way you build a specialized list of people who are interested in (Thai) orchids and you can send them not-to-be-missed extraordinary offers in your monthly newsletter.
Owen Jones, the autor of this article, writes on several subjects, but is now involved with the web copywriting services. If you would like to know more, please visit our website at PLR Articles