Optimizing Your Web Site
Google is one of the top search directories on the Web, and if your site is ranked high in Google, you’ll get more page views. But Google doesn’t work like all the other search engines, so you should be aware of these tips for optimizing your site for Google.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Finding out where your site ranks in Google can be tricky. There are many websites that claim that they can tell you where your page shows up in Google search results for your keyword phrase, but most of these sites are unreliable and produce questionable results.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page’s content. Using meta data to index pages was found to be less than reliable, however, because the webmaster’s choice of keywords in the meta tag could potentially be an inaccurate representation of the site’s actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches
Google Panda refers to the changes introduced in 2011 to the search algorithm used by Google to improve Internet search results. The change aims to lower the rank of “low-quality sites” in search results and return high-quality sites to Google’s users. CNET reported a surge in the rankings of news websites and social Networking sites, and a drop in rankings for advertising sites. This change reportedly affected the rankings of almost 12 percent of all search results.
Google Panda was built through an algorithm update that used artificial intelligence in a more sophisticated and scalable way than previously possible. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website.
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