SEO vs. Cold Calling to Generate Leads
The amount of people building businesses online is growing by the day. The World Wide Web has given everyone a chance to sell or purchase products and services. In order to make this a successful journey you have to use smart SEO practices. Today, SEO is much more acceptable than traditional ways to find consumers. This is especially true when it comes to cold calling.
Back in the day cold calling was setup for selling. Now it’s setup for the buyer. There are several online retailers that utilize places like Facebook and Twitter to optimize code for a more targeted audience. You can also gain traffic through article writing, videos, audios, blogs, and a host of other options. The tactics are definitely “wooing” buyers left and right. You won’t find cold callers doing anything like this approach.
We’re finding that cold calling is actually losing its relevance pretty fast. In fact, it will only provide an impact after the web has already finished 70% of the job. It really doesn’t matter how compelling a cold caller can be because it can’t generate leads the same way SEO can. Here are some other reasons why SEO is king
1. Keyword-rich content cleverly placed in meta tags, meta descriptions, title tags, image texts, body text can help place websites on the top of search engine rankings, thereby increasing brand recall value. Can you ever claim that cold calling enhanced your brand recall value? No, you cannot – in fact, cold calls will push down your brand value.
2. SEO can catapult a website into the top of the search engine rankings without any sales-like advertisement.
3. Articles and videos help you bring products to customers after search engine use. Both options are considered a part of SEO practices and are utilized to attract potential customers to a product or service. Cold calling is an entirely different approach that makes a person or company look pushy.
4. The problem with cold calling is you’re pushing customers into a sale. Proper SEO strategies keep this from happening. This approach is geared to invite a potential customer to your site. When they feel like you are informing them before making a purchase it will be appreciated by everyone.
5. SEO is targeted marketing. Cold calling is unfocused marketing.
6. Another side of SEO is opt-in marketing. This approach asks prospects to register themselves so the site can keep in contact with them. This is a proven working model, but with cold calling you wouldn’t ever be able to do this exercise.
7. Cold calling is an approach that has several laws attached to it. It’s possible you could end up with harassment suits if you aren’t careful.
To sum up, SEO scores way above cold calling – it fetches you free targeted traffic, converts better than cold calls, enhances your brand value, is cost effective, helps your potential and existing customers, and increases sales. Go for it!
Warning: Do not hire any SEO OTTAWA expert until you read all the reports in our site.