The 8 Point SEO Proposal Plan
Within my line of work I have to create 2 – 3 brand new Search engine optimization proposals and quotations each week. These take time to produce. Thankfully for me I have it down to a fine art at this stage.
In general the larger the prospective client is, the more work needs to be put into your proposal. Large clients have big budgets and you’ll need to demonstrate your proficiency in the field should you want a slice of the spending budget. You need to be able to indicate what is currently going wrong with their web site and how you’re planning to make it better.
The areas which i really feel you need to cover in each Search engine optimization proposal are:
1. Quote – Try and get this 1 taken care of on page 1. Personally, I always quote the bare minimum investment values, under which I won’t go. If a firm attempts to bargain then I nicely ask them to take their work somewhere else. I always give an honest quote and never charge a Cent more than what I think is needed for a web site to be a success.
2. Search engine optimization Breakdown – This section should give a percentage break down of where a Seo spending budget will be invested. It covers five crucial areas: Discovery 5% Optimization 40% Link Building 40% Landing Page Creation 10% Reporting & Analysis 5%
3. Search engine optimization Audit – Provide a detailed break down of the positive and negative aspects of a website. Every single site you will audit will have various degrees of positive and negative search engine optimization elements. Loads of websites I work with will have excellent optimisation but they will have a small number of backlinks to power the website up the rankings. Needless to say this sort of customer would require much more link building work for their web site than other websites.
4. 5 Essential Areas To Focus On – Here you should list the top 5 search engine optimization factors that need to be focused on. Provide a small description of the current situation and let the customer know the specific steps you will take to resolve this. The top five elements to list out here are normally:
1. Link Building 2. Optimisation 3. Landing Page creation 4. Content Creation 5. Social Media
5. Rank Analysis – Perform keyphrase research for each client and put together a benchmark ranking report for them to look at. This really hits home the message that their web site is under performing in the natural listings. The search rankings do not lie. Lots of clients will have an idea from Analytics that search engine traffic is their main traffic source. What they often don’t understand is that 80% of the organic traffic is generated through brand name search. A ratio of 4:1 (branded : non branded traffic) is not good enough and needs to be fixed. Their search engine optimization tactic will mostly focus on targeting the non branded component of search.
6. Ranking Targets – If you advise the client to go with a 6 or 12 month search engine optimization strategy then attempt to make specific estimations of what you think is achievable in terms of ranking improvements. Personally, I don’t give specific predictions for specific words. My predictions work off percentages. From their ranking report, aim to increase top 1, 5, 10, and 30 rankings by a certain percentage.
7. Reporting – Provide a quick explanation of what the client can expect in terms of reporting. List the KPIs that you will be monitoring and the frequency of reporting.
8. Work Experience – For me personally, I’ve worked with many of Ireland’s top organizations and I want my prospective client to understand this. They are choosing somebody with huge experience obtaining results in competitive industries and they are paying out very low prices for this. Having been in the business for almost 7 years now I have worked in a large number of different niche markets. If this report is for a new finance client then I list out the financial clients I have worked along with and also list out key ranking successes I have made in that niche.
That sums up briefly the key areas to concentrate on in a search engine optimization sales pitch. As I said before, they take time to generate. This is work that you’re not likely to get compensated for, but if you want to hook some huge Seo fish then you need to take time to prepare the right bait.
If you are interested in SEO then check out more information at the JumpStart SEO blog. JumpStart Marketing are an search marketing company based in Tipperary, Ireland.