The Logo’s a good starting point with your Web Design
Marketing expansion through the Internet allows businesses to break through the geographical barriers and become accessible from any country in the world with Internet access. This is a far easier, cheaper, and more flexible way to encourage people to visit your websites and find out about your company. Today, many businesses depend on their website. They gained vast exposure and have increased their sales revenue by having their website designed. This is what we do here at Jump Start for up and coming businesses throughout Ireland and overseas. We make it simpler for new or existing businesses that are not technologically savvy.
Where would my client begin in developing their website? The first and foremost to be considered is the logo development. Logo symbolizes the company and provides an image nothing else can provide and this is what we have in mind in the design process and the starting point of the web design. It is one of the many important elements for many businesses. Start-ups are easier to develop because we basically begin with nothing. Therefore, we can offer a variety of options when it comes to design and concepts, while in existing business, we have to modify what they already have.
For some reason existing companies are reluctant to change, and this more so with revamping their logo, I find it hard to accept that a company will invest thousands in a new website but will not entertain having their logo re-touched. The logo doesn’t have to change dramatically but a tweak here and there wouldn’t hurt at all. Consider Apple, Coca-Cola, TodayFM they have no problem tweaking their logos from time to time! Ok rant over so where was I? Oh yes a good logo can dictate how your entire web presence can feel. There are three main aspects to developing a striking logo, the Name, the colors, the tagline.
When choosing a name for your business we always recommend having the keyword for your business in the name. For example if you run a dog walking service instead of calling it something clever like “Canine Canter” call it “Bob’s Dog Walking Service”. I know what you’re thinking the first name is slicker, but the second name actually describes in detail what your service does and it will work far better when you purchase a domain name. SEO (Search Engine Optimization) is an integral part of the overall process of web marketing and having keywords in your domain name will help you get a high ranking on Google
Color is also important, Without going into too much detail on what each color means, remember when you choose a logo, these colors will also be used as a palette for your website. It’s recommended that you use no more than three or four main colors on your website in total, anything above that becomes confusing to the person viewing your website. If you use blue and gold in your logo, expect to see those colors feature heavily in the web design.
The Tagline of your website is what makes a direct impact on your branding than anything else. As a matter of fact, customers relate to the baselines and taglines of products and services more easily than they do to the product itself. Taglines are also very beneficial especially if your company’s name does not represent what it actually does. Take these famous and unforgettable taglines as examples: Don’t leave home without it. (American Express), Just do it.(Nike) Where’s the beef? (Wendy’s), Think different. (Apple Computer), The original cider (Bulmers), Tastes great, less filling. (Miller Lite), Melts in your mouth, not in your hands. (M&M Candies).
Your new logo will probably never have the luxury of being in your audience’s eye for a lot of time. More than likely, you only have a few seconds to ‘grab’ the viewers’ attention and tell your story. Therefore, it should communicate the essence of your company, service or product effectively and fast. The key points are- Name. Colors. Tagline. At jump Start, we can make this happen. We can discern what would make your logo tick and how to do it. All you need is to contact us anytime for questions and assistance.
If you want to new logo design for your start-up then visit JumpStart Web Design Tipperary. We are an Irish based Web Design Agency.