Timely, Recurrent, Updated Articles: The New SEO Copy Qualifiers To Rank On Google
With Google recently announcing that its freshness algorithm, Google Caffeine, will now effect 35% of searches, SEO writers will have to tweak their approach to writing articles aimed to rank for specific keywords.
Google Caffeine lets Google to crawl and index the web for new, pertinent, and timely content quickly and at massive scale. launched last year, Google is at the moment building up on the Caffeine momentum to release timely and relevant search results.
This extensively impacts SEO. Now, SEO copywriters have to qualify for the T-R-U test in their article creation and curation.
Timely. Compose timely and relevant content for better ranking. Writers can use the Google Trends tool as reference for topics which are trending. The trending even has degrees, from mild, hot to spicy. Using the trends, writers can attach their keyword which is usually the name of a product or service on appropriate trending topics. This necessitates a higher level of originality and technique.
Recurring. SEO writers can now plan their articles ahead, to consist of posts on recurring events. For example, content writers can carry out a bit on the presidential elections, or the NFL, as well as other events of global importance. When a visitor enters a keyword associated to an event, Google will send back that result high in the rankings because it is an event that is in fact happening.
Updated. Google will right away serve information to web users as though serving newly baked cookies. Google anticipates that searchers want pertinent and well-run information, not information from a week ago which people by now know. Google knows that most web users want to be at the foremost edge of information.
Again, the TRU test to SEO Copywriting demands that you write timely, recurring, and updated articles or items. Do this and you will have a better chance to get on the first page of Google.
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